Do you think data analysis is only for big businesses? Do you believe that you don't have a data problem? Let's bust a few myths about data together.

Myth: I don't have a data problem. False! Every problem is a data problem because problem-solving involves gathering information, testing ideas, and making decisions - all of which are driven and supported by data. Even if something doesn't appear to be a "data problem," data analysis may still be part of the solution.

Myth: I'd need to run a tech business to collect and use data. Says who? Regardless of the size or focus of your organization, you have data that can be analyzed to help improve your standing. Proper use of data analysis can drive decisions to unlock new avenues of community impact or identify and mitigate challenges.

Myth: I don't have the "big" data I read about in the news. You don't need it. Employing data analysis doesn't require fancy new tools. Often, you can make a lot of headway using tools you already have, such as your CRM database, a spreadsheet, or even some back-of-the-envelope calculations.

As a consultant, I'm always in search of new problems to solve. So why not tell me about yours? Don't let these data myths hold you back from exploring the potential benefits of data analysis in your organization.